Based in Vancouver. Coaching athletes worldwide.
WHY NOT YOU?
I'm Carlos. I coach runners and triathletes with ambitious goals and full lives.
Personalized online coaching built around your goals, your schedule and the time you actually have.
Confession…
I hated running.
Like… fake-a-cramp-in-basketball-practice hated it.
I grew up on basketball courts, BMX bikes and snowboards. Running was the punishment. Then, feeling lost after a move to Montreal, I signed up for a marathon with four weeks to prepare. I cramped. It took nearly four hours. I crossed the line, cried, and immediately thought: what's next?
Next was learning to swim and finishing a self-coached 70.3, then a Whistler 50K age-group podium. So I hired a coach, and finished Ironman Italy in 10:32. Six bathroom stops. Still counts.
Somewhere in there I realised the best part wasn't my own racing. It was helping other people find out what they're capable of. So now I coach.
Coaching built around your actual life.
You shouldn't need a professional athlete's schedule to discover what you're capable of. Online triathlon and running coaching for people balancing big goals with careers, families and everything else.
Triathlon Coaching
Individualized swim, bike and run coaching for sprint, Olympic, 70.3 and Ironman.
Learn MoreRunning Coaching
Purposeful training for your next 5K, half-marathon, marathon or ultra.
Learn MoreTraining Consultation
A focused training review with practical recommendations for your next steps.
Learn More
How I Coach
The finish line matters. So does who you become getting there.
- 01
Every workout has a why.
You'll understand what we're developing and how each session fits the bigger picture. Understanding creates commitment.
- 02
Honest feedback, ongoing support.
We look honestly at what happened, what worked and what didn't. I'll support you. I'll challenge you. Sometimes in the same conversation.
- 03
Training that adapts to your life.
Training changes because life changes. We adapt to work, travel, fatigue and how you're actually responding, not how the spreadsheet says you should be.
I'm not looking for the most naturally talented athletes. I'm looking for curious, committed people who want to grow through the process.
Why Work With Me?
Before Why Not Endurance, I spent years leading production teams through demanding schedules, shifting priorities and high-pressure work. Developing people was always my favourite part of the job. I bring that same approach to coaching: getting to know the person, understanding what they’re working towards, and helping them make progress.
Selected race results
- /10:32 Ironman Italy
- /1:25 Half Marathon
- /Whistler 50K Age-Group Podium
- /10th in Age Group, Ironman 70.3 Oregon
- /2nd-fastest bike split, Ironman 70.3 Oregon
The race results aren't the point. They're evidence of what happens when you keep showing up.
Ready to find out what you're capable of?
Tell me what you're training for, what's working and what feels difficult. I'll tell you how I'd approach it. No pressure, no sales pitch.